Y-3, the collaboration between renowned Japanese fashion design Yohji Yamamoto and the authentic sports brand adidas, has revolutionized the industry, and created a new category within fashion. Adidas represents sports, YohjiYamamoto represents design, both symbolize true craftsmanship, and together they have developed the future in sportswear. Y-3’s collection of men’s and women’s apparel, footwear and accessories continues to evolve, always evoking the perfect blend of adidas’ expertise and innovation in sport functionality and Yohji Yamamoto’s signature sense of style.
FALL/WINTER 2018 Y-3
Presented at Grand Palais on January 21st, the Fall/Winter 2018 runway collection represents not only a return to the roots of Y-3, but a refinement and celebration of its key characteristics: simplicity, proportion, heritage, and the three stripes. The goal: distilling the best of Yamamoto and adidas in daringly simple apparel, footwear, and accessories. The collection rides a tension between tradition and progression, pairing Japanese craftsmanship, such as Sashiko embroidery, with the cutting edge innovation of CARBON 4D and BOOST™.
The Sashiko stitching conjures a crucial human element—suggesting the hand of a couturier - and has been incorporated within the stacked logo motif that appears throughout the range. When it comes to apparel, XXL is the new medium. Outerwear proportions are blown up to extremes and worn with body-conscious separates to create an intriguing contrast of covered and uncovered. This pairs with an innovative inside-out fabric concept: innerwear materials used as outerwear and vice versa. Many styles are reversible. Graphic codes subtly nod to Y-3’s story.
The print of the season—a camouflage floral—represents both the grit of the street and the poetry of Yamamoto’s avant-garde approach. Meanwhile, bold slogans, such as ‘Y DON’T YOU CALL ADIDAS’ and ‘NICE TO MEET YOU’, tell the tale of collaboration and mutual respect from which Y-3 was born.
To continue the NICE TO MEET YOU seasonal narrative, a new generation of future creatives from École Duperré were invited for a behind the scenes glimpse into the F/W 2018 show and to meet the creators behind Y-3: Yohji Yamamoto & Nic Galway.
