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Y-3, the collaboration between renowned Japanese fashion design Yohji Yamamoto and the authentic sports brand adidas, has revolutionized the industry, and created a new category within fashion. Adidas represents sports, YohjiYamamoto represents design, both symbolize true craftsmanship, and together they have developed the future in sportswear. Y-3’s collection of men’s and women’s apparel, footwear and accessories continues to evolve, always evoking the perfect blend of adidas’ expertise and innovation in sport functionality and Yohji Yamamoto’s signature sense of style.

FALL WINTER 2020

Y-3 returns for the first drop of the brand’s Fall/Winter 2020 collection. Expanding on a legacy of cultural and ideological exchange, the collection merges the iconography of traditional sporting disciplines with urban sports flair. Representing the brand’s first foray into this theme, Chapter 1 sees Y-3 masterfully combine the uniform design of archery with the bold aesthetics of urban running.

Defined by two distinct sporting reference points, Chapter 1’s apparel offering features a number of striking looks. Seeking to refine the essential essence of sport, the apparel elegantly leverages elevated urban textiles such as woven sheer nylon and waterproof fabric. Confidently juxtaposing the aesthetic codes of the two sports, Chapter 1’s outerwear, headlined by a weather-proof cape and parka, features prominent buckle and harness motifs. Meanwhile, adding a striking visual element, the brand employs eye-catching graphics from Japanese artist and frequent Yohji Yamamoto collaborator, Suzume Uchida, throughout. Keeping the city in mind, Uchida combines analog and digital techniques in order to perfectly encapsulate the subtle patina of urban landscapes. 

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