Y-3, the collaboration between renowned Japanese fashion design Yohji Yamamoto and the authentic sports brand adidas, has revolutionized the industry, and created a new category within fashion. Adidas represents sports, YohjiYamamoto represents design, both symbolize true craftsmanship, and together they have developed the future in sportswear. Y-3’s collection of men’s and women’s apparel, footwear and accessories continues to evolve, always evoking the perfect blend of adidas’ expertise and innovation in sport functionality and Yohji Yamamoto’s signature sense of style.
FALL WINTER 2019
Icons meet icons for the Y-3 Fall/Winter 2019 Collection, in which adidas and Yohji Yamamoto reinterpret each other’s design codes – adidas’ takes on Yohji, and Yohji’s takes on adidas – a first-of-its-kind endeavor for the brand that’s been driven by the pioneering nature of both Yamamoto and adidas for 16 years.
Rooted in three design eras crucial to each other’s development – the ‘70s, ‘80s, and ‘90s – the Y-3 Fall/Winter 2019 collection is the first to feature archival pieces from both collaborators, including shared and edited silhouettes as well as reinterpreted colorways. Imbuing essential adidas garments with the language of Yamamoto and iconic Yamamoto pieces with adidas innovation, the new Y-3 collection redefines the nature of the collaboration.
Much like the runway collection, the Fall/Winter 2019 campaign embraces a new perspective, marking an evolution in aesthetic and tone that tends towards the poetry and contemplative mood that has long defined Yamamoto’s world. Developed around the creative concept of BUILD – a theme that speaks to the craftsmanship of each piece and to their own renowned brand – and photographed by Yvan Fabing and styled by Marie Chaix, the campaign emphasizes movement and dimension, offering a new interpretation on Y-3’s signature graphic aesthetic.
The new collection also features the sub-theme of SPECTATE, which is inspired by the movement and unity of sports culture. Shown in the elevated varsity styling of shirts, jackets, and dresses that feature the Y-O-H-J-I “team” insignia across their fronts or back, as well in Fabing’s campaign that imagines models as sport spectators, the SPECTATE theme and its corresponding campaign film explores the body’s relationship with space and movement.
