Max Mara

Max Mara dedicates this collection to glamorous, chic women who love to rediscover in their typical day a taste of sophistication without sacrificing practicality and dynamism.

A modern woman, elegant and refined, with a personal style matching her time and the different occasions in modern life. Traditional tailoring, luxurious materials, experimentation, international character, modernity and status: all typical features of the Max Mara’s mood.


The Sportmax collection was produced by the Max Mara creative team in 1969, proposing a more practical and eclectic fashion than the traditional style. Achille Maramotti – the President and founder of the company - fascinated by innovative "Swinging London" tracked the coordinates of a new youth movement, which would soon cross the English Channel. Since then, Sportmax, anticipates and synthesizes the leading themes of fashion for every season, with an international touch, appealing to a woman who passionately follows the evolution of style and appreciates the research into innovative materials and forms

Sportmax Code

Sportmax Code is a set of signs, styles and forms related to the lifestyle of young independent, dynamic, women, who are conscious of their image and aware of the most innovative trends.
A fresh feminine look for a real urban girl.

The collection is characterized by an array of denims, totally renewed and composed of t-shirts, researched knitwear and a variety of garments that mirror the casual, informal and free spirit of the collection.


Weekend was created in 1984 to match Max Mara women’s requirement for more casual and informal garments, but still very chic, even in free time. This collection is characterized by warm and soft materials with enveloping volumes, comfortable and easy silhouettes. 

Natural and traditional, yet sophisticated fabrics; masculine lines, yet reinterpreted with feminine taste; relaxed yet chic silhouettes, and a comfortable combination of neutral colours in warm tones.

Max Mara Elegante

The Elegant collection embodies Max Mara’s glamor-chic style of dressing women for the most special occasions: cocktail parties, gala events and ceremonies.

It is characterized by garments made with precious fabrics and embellished by exclusive tailoring details.

Max Mara Atelier

Atelier is a special project dedicated to Max Mara’s coats: a real laboratory focusing on the innovation of this garment which is so closely linked to the history of the Max Mara Group.

This spirit of continuous innovation evolves from season to season, through precise stylistic research, restyling of the volume, cutting and the tailoring techniques every so often. Experimentation, tradition and evolution are keywords for Max Mara Atelier. 

Max Mara Studio

This collection is a re-interpretation of the tailored, couture wardrobe of dynamic and confident women.
The characteristics of this collection are pure elegance, and a strongly feminine touch for a modern and contemporary look.

A wide range of items for daily use and for special occasions together with a large selection of coats made with quality fabrics. The hallmarks of this collection range from innovation and continuous research in materials to the expression of the garments relating to the trends of the time.

'S Max Mara

'S Max Mara is an avant-guard collection for an international dynamic woman, with a modern way of dressing, that is sophisticated and functional. Refined conceptual elegance that transcends fashion trends and is timeless.

A laboratory of ideas and innovation. Conceptual design offering a mix of modern and traditional tailoring. Great care for details and functionality. 

'S Timeless

These are iconic garments of the 'S Max Mara style and models representing the history and philosophy of the collection. 

These models, made with quality criteria and advanced research, are strategically offered at very affordable sale prices  in order to  reflect the promotional concept behind them. These garments are throughout considered  TIMELESS – AGELESS, and a must-have  for every woman. The key-concepts are reflected by the modern looks matching luxury and more  economical garments. This makes it possible for the customers to personalize their look and achieve a more dynamic product. 

'S The Cube

A collection of quilted coats made from the Siberian duck with its exceptional thermal performance and at the same time, very light. Coats have always been the symbol of Max Mara and “Here is the Cube” continues this tradition with these duck down coats setting forth a new icon.

Functional yet luxurious, casual yet sophisticated, technological and tailored, adaptable to different times of the day, perfect for travelling. Each item is very carefully constructed down to the least detail, folded and wrapped inside cube-shaped personalized packaging. 

An aesthetically pleasing design which is functional and timeless.  

The models in this collection are permanent and enriched every season with new components and accessories. Reversible, adaptable, accessorized, timeless are the keywords of this iconic product.

Max Mara Accessories

With its W/F season 2010, Max Mara’s  accessory strategy changed from items that were merely to match a particular use or requirement from items that were to be adequately ranked on the reference market  becoming  a brand line, representing the forefront of Max Mara. 

During the S/S 2011, the Sportmax accessory collection was created to reinforce the identity and image of the product and represents a proposal that combines the concepts of fashion in the world of Sportmax and Sportmax Code. 

Accessories are a very important project for Max Mara offering shoes, handbags, small leather goods, scarves and shawls, reflecting the tradition and always aiming at product quality and dedication to the customer.

Spring Summer 2021

Rebirth, renewal, reconstruction; like the indomitable heroines of the Renaissance, in every field, Max Mara wo-men are rebuilding the world – better than it was before. This season, Max Mara addresses the question, what to wear for a job like that? Corin Sworn was the winner of the 2013-2015 Max Mara Art Prize for Women. Her multimedia installation ‘Silent Sticks’ was inspired by Italian Renaissance theatre, the seminal commedia dell’arte, with its recurrent themes of identity, gender ambivalence and intrigue, tragedy, comedy, desire and magic. Max Mara channels the graphic, elemental aesthetic of Sworn’s costumes for a thoroughly modern take on the “paggetto”. The tabard meets the streetsmart parka with its utilitarian pockets, snap fasteners and drawstrings. Contrast bindings and placed patchwork feature intricately figured damasks that echo the gilded strapwork of a Mantuan ducal chamber.

The painterly palette blends ochre, umbra, sienna, lamp black, white with smudges of subtle color, like the powdery pastels of an Umbrian affresco . The new Renaissance engenders new silhouettes; short and snappy, long and voluminous. Sleeves are slashed right through, to hang like capes, or they blouse from the elbow. Richly gathered necklines are scooped or strai-ght across from shoulder to shoulder, like a cinquecentesco portrait. Max Mara was founded in another time of rebirth. In the postwar fashion boom, Italy reinvented the classics with artisanal mastery and an eye to good design; Max Mara took a leading role. Max Mara was always about ‘bella figura’, the credo of being your best by presenting your best self. Never has that credo been more sound than now. So how do you dress to rebuild the world? In a butter-soft cashmere spolverino, a masterfully tailored suit, a perfectly detailed trenchcoat, a pristine poplin shirt with impeccably pleated pants; with a capacious Ippolita bag and oversize sunglasses; Max Mara’s modern alchemy, is as purposeful as it is luxurious, lightens the load.


Spring Summer 2021

Telling the story of a soul through the flesh. Exalting the shape of the body, revealing the skin, allowing an electric, hypnotic sensuality to emerge. Light ensembles shaped by surreal silhouettes, give birth to a solar though enigmatic femininity. It is through the poetic words of Walt Whitman that Sportmax conjures the spirit of its Spring-Summer 2021 collection.

Body and soul, day and night, real and surreal. At first glance, the collection unravels in a succession of dualistic contrasts. Yet a harmony pervades, infusing a new dimension of style that evolves, giving life to one that remains true to its inner essence. The effortless sensuality of a metropolitan siren emerges from dresses whose asymmetries and necklines plunge to reveal the shoulders or the back. Their lines willingly follow the figure, except perhaps to disre-gard it, alternating between breaths of pure lightness with ultra-soft leathers, as well as sartorial pattern variations, such as pinstripe. Fast forward to techno solutions, with a futuristic tang and an enchanting dose of iridescence.

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