Max Mara

Max Mara dedicates this collection to glamorous, chic women who love to rediscover in their typical day a taste of sophistication without sacrificing practicality and dynamism.

A modern woman, elegant and refined, with a personal style matching her time and the different occasions in modern life. Traditional tailoring, luxurious materials, experimentation, international character, modernity and status: all typical features of the Max Mara’s mood.

Sportmax

The Sportmax collection was produced by the Max Mara creative team in 1969, proposing a more practical and eclectic fashion than the traditional style. Achille Maramotti – the President and founder of the company - fascinated by innovative "Swinging London" tracked the coordinates of a new youth movement, which would soon cross the English Channel. Since then, Sportmax, anticipates and synthesizes the leading themes of fashion for every season, with an international touch, appealing to a woman who passionately follows the evolution of style and appreciates the research into innovative materials and forms

Sportmax Code

Sportmax Code is a set of signs, styles and forms related to the lifestyle of young independent, dynamic, women, who are conscious of their image and aware of the most innovative trends.
A fresh feminine look for a real urban girl.

The collection is characterized by an array of denims, totally renewed and composed of t-shirts, researched knitwear and a variety of garments that mirror the casual, informal and free spirit of the collection.

Weekend

Weekend was created in 1984 to match Max Mara women’s requirement for more casual and informal garments, but still very chic, even in free time. This collection is characterized by warm and soft materials with enveloping volumes, comfortable and easy silhouettes. 

Natural and traditional, yet sophisticated fabrics; masculine lines, yet reinterpreted with feminine taste; relaxed yet chic silhouettes, and a comfortable combination of neutral colours in warm tones.

Max Mara Elegante

The Elegant collection embodies Max Mara’s glamor-chic style of dressing women for the most special occasions: cocktail parties, gala events and ceremonies.

It is characterized by garments made with precious fabrics and embellished by exclusive tailoring details.

Max Mara Atelier

Atelier is a special project dedicated to Max Mara’s coats: a real laboratory focusing on the innovation of this garment which is so closely linked to the history of the Max Mara Group.

This spirit of continuous innovation evolves from season to season, through precise stylistic research, restyling of the volume, cutting and the tailoring techniques every so often. Experimentation, tradition and evolution are keywords for Max Mara Atelier. 

Max Mara Studio

This collection is a re-interpretation of the tailored, couture wardrobe of dynamic and confident women.
The characteristics of this collection are pure elegance, and a strongly feminine touch for a modern and contemporary look.

A wide range of items for daily use and for special occasions together with a large selection of coats made with quality fabrics. The hallmarks of this collection range from innovation and continuous research in materials to the expression of the garments relating to the trends of the time.

'S Max Mara

'S Max Mara is an avant-guard collection for an international dynamic woman, with a modern way of dressing, that is sophisticated and functional. Refined conceptual elegance that transcends fashion trends and is timeless.

A laboratory of ideas and innovation. Conceptual design offering a mix of modern and traditional tailoring. Great care for details and functionality. 

'S Timeless

These are iconic garments of the 'S Max Mara style and models representing the history and philosophy of the collection. 

These models, made with quality criteria and advanced research, are strategically offered at very affordable sale prices  in order to  reflect the promotional concept behind them. These garments are throughout considered  TIMELESS – AGELESS, and a must-have  for every woman. The key-concepts are reflected by the modern looks matching luxury and more  economical garments. This makes it possible for the customers to personalize their look and achieve a more dynamic product. 

'S The Cube

A collection of quilted coats made from the Siberian duck with its exceptional thermal performance and at the same time, very light. Coats have always been the symbol of Max Mara and “Here is the Cube” continues this tradition with these duck down coats setting forth a new icon.

Functional yet luxurious, casual yet sophisticated, technological and tailored, adaptable to different times of the day, perfect for travelling. Each item is very carefully constructed down to the least detail, folded and wrapped inside cube-shaped personalized packaging. 

An aesthetically pleasing design which is functional and timeless.  

The models in this collection are permanent and enriched every season with new components and accessories. Reversible, adaptable, accessorized, timeless are the keywords of this iconic product.

Max Mara Accessories

With its W/F season 2010, Max Mara’s  accessory strategy changed from items that were merely to match a particular use or requirement from items that were to be adequately ranked on the reference market  becoming  a brand line, representing the forefront of Max Mara. 

During the S/S 2011, the Sportmax accessory collection was created to reinforce the identity and image of the product and represents a proposal that combines the concepts of fashion in the world of Sportmax and Sportmax Code. 

Accessories are a very important project for Max Mara offering shoes, handbags, small leather goods, scarves and shawls, reflecting the tradition and always aiming at product quality and dedication to the customer.

Fall Winter 2018

Culture and counterculture; icons and iconoclasts; trophies and tropes; meanings and messages that time turns on their heads. Back in the day, Max Mara devised a code for women on the move. So called power dressing offered the keys to the executive suite. The price was strict conformity; self-expression wasn’t part of the deal for Working Girl. Twenty or thirty floors below, in shadowy subterranean nightclubs, the style tribes’ studs, straps and chains signified a point blank repudiation of the corporate grind. You were one thing or the other.

Forty years on, things have changed, barriers smashed, boundaries blurred. Now, the Max Mara woman demands success on her own terms and dresses accordingly. Max Mara says classic doesn’t have to be conservative, especially when it’s served up with feline attitude, a little gothic grit and a big splash of bombshell glamour. Everything is redefined; tailored Teddies and voluptuous drapes; leopard spots and Prince-de-Galles; fringes and fishtails; duffel coats and diamante; maverick camel and radical pink. Max Mara works the dialectic to generate a smouldering energy. Luxury is a lazy word, used to lump together everything with a little practical purpose. Max Mara merits a more precise definition, after all, these are clothes with a purpose -to empower. And how can an item of clothing empower? Just watch a woman slip into a Max Mara coat; she feels like a star, she can conquer the world. That hasn’t changed since the brand began the long march with the working woman. Year on year, it’s Max Mara’s job to recalibrate the canons of style to sync with “l’air du temps”; for 2018 Max Mara proposes a chic new mix that’s one part boardroom exec, one part husky songbird, and one part screen siren.

Sportmax

A quest for equilibrium and harmony, innovation that respects history; the characteristics of the Italian artistic tradition have also defined its fashion culture. Max Mara’s founder completely understood both, and in both spheres his instinct unfailingly took him to the names that would make the biggest waves. Max Mara Resort 2019 looks at the Collezione Maramotti, in particular the early acquisitions from the nexus of avantgarde artists working in Milan, Rome and Turin; Burri, Fontana, Manzoni, Novelli, Twombly, Kounellis, PasCALI, Calzolari, Anselmo. Their bold gestures, truth to materials, latent energy, poetry and potent symbols inspire a take on modernity that’s tactile, deconstructed and raw-edged.

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