MAX&Co. is an international contemporary ready-to-wear brand born in Italy, rooted in a long tradition of attention to detail in design, colour and textiles. The MAX&Co. collections are on-trend, stylish and versatile - a complete wardrobe of beautifully designed, carefully made and easy-to-live-in clothes and accessories inspired by women and their evolving lifestyles.
Fall Winter 2019 - The New MAX&Co.
The new collection puts an emphasis on design-driven clothes for the modern woman who takes a considered approach to getting dressed. These clothes emphasize style over trends, working as hard as you do; they stand the test of time, but still have a playful attitude. The foundation of each garment lies in the Italian concept of ben vestire, an approach to creating and wearing clothes that are well made. Simply put, this means carefully chosen materials, considered fits and meticulous attention to detail at all times.
Desirability and practicality are of equal importance, and pieces are designed to be easily mixed and matched together. Reversible and transformable garments also come to the fore, ready to morph and take any stylish metropolitan super hero through the day in style. The MAX&Co. woman dresses mindfully, but likes to be able to get ready in a heartbeat. She wants to know that whatever she puts on in the morning, she will feel ready to take on the world.
