Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
Logos play a central part. This season will see the use of two standout Diesel trademarks: an oversize “Only The Brave” logo, and a reintroduction of the original “For Successful Living” logo.
Both appear on tees, hoodies, and more. The varsity, Ivy-league impression is tampered with through metal studding and cult graphics. Checks plaids are reinvented in a city-centric way, featuring innovative treatments on outerwear and shirts. Key pieces in this arena include fused hooded parkas (these are collection standouts), eye-catching tartan separates and Moto jackets patched together with jolts of bright or neon color.
The accessories offer is also a field of experimentation, through the use of bold logos, denim and puffy nylon. Logos appear in industrial shades of black, white, silver and bright red on items throughout the drop, while an 80’s duvet inspiration gives a touch of confidence in fluo colors. Hybrid sneakers and a trans-seasonal range of boots are also highlights.