Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
For men, Pre-Fall 2020’s overall easygoing, throwback-modern character is equally as apparent. Gritty and retro, the 1986 crime drama River’s Edge is also an inspiration point; nostalgic themes clash with 2020, and, within that fusions, there’s a workwear portion, too. Backbone items across the board include: tops with nineties-era tribal tattoo motifs on the sleeves, inside-out pieces with visible stitching, shirts and jackets with distorted logos, dyed knits, a t-shirt that reads, in a handwritten font, “WEIRD AS HELL,” and workwear pieces rendered almost entirely of reconstructed denim. The collection is topped off with a standout trompe l’oeil jacket in mixed materials.
Speaking of denim: DIESEL Pre-Fall 2020 experiments with its core product, taking an assemblage of different washes—conceived, often, with a seventies-era feel—and softens the textile. For women, this grouping comes with a dress, a jumpsuit and a shirt in a tencel fabric; for men, a five-different-wash style of patch-worked trousers. Overall, denim pieces run the range of pieced-and-paneled together, reconstructed, and many feature a low-waist or low-crotch cut. JoggJeans see development throughout, and unexpected accents surface. See: ergonomic knee details, ankle-zips, side buttons, marbled washes and even printed hearts. Together, the denim offering is uncompromisingly DIESEL.