Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
Logos play a central part. This season will see the use of two standout Diesel trademarks: an oversize “Only The Brave” logo, and a reintroduction of the original “For Successful Living” logo.
Both appear on tees, hoodies, and more. The varsity, Ivy-league impression is tampered with through metal studding and cult graphics. Checks plaids are reinvented in a city-centric way, featuring innovative treatments on outerwear and shirts. Key pieces in this arena include fused hooded parkas (these are collection standouts), eye-catching tartan separates and Moto jackets patched together with jolts of bright or neon color.
The accessories offer is also a field of experimentation, through the use of bold logos, denim and puffy nylon. Logos appear in industrial shades of black, white, silver and bright red on items throughout the drop, while an 80’s duvet inspiration gives a touch of confidence in fluo colors. Hybrid sneakers and a trans-seasonal range of boots are also highlights.
Summer 20
DIESEL’s Summer 2020 drop takes the combined workwear-focus and graphic kick of Spring and evolves it into throwback athleticism; 1990’s-era sport is the overarching theme of this grouping.
In both womenswear and menswear, the decade is realized and modernized through everything from layering (including short-sleeve tees styled over long-sleeve tees, or crop-tops over outsized pieces) to a nostalgic-neon color palette to tribal-tattoo prints. Tracksuits, shorts and windbreakers are a key focus; all recall the time, but all are updated for 2020.
The womenswear bracket specifically includes scuba-inspired pieces in knitwear, as well as a jersey program that boasts bright colors and 1990’s-invoking prints. JoggJeans will be available in a number of colors, as well as in transformable options (which include detachable ruffles). The overall colors focus on bleached or ultra-light tones. Mousseline and chiffon pieces complement the femininity.
Menswear’s standout pieces include a denim jacquard suit consisting of an oversize shirt and shorts in a camouflage print. This, particularly, recalls surf-wear from the 1990’s. Plaid shirts bring back grunge, but in a brighter tone, and windbreakers are bold and roomy.
Summer’s denim storyline is highly color-focused: for women, both denim and JoggJeans will continue with eye-catching and interplaying linings (blue, white or black denim will be sewn and backed with pop-bright linings, which can be seen through exposures and hand-applied distressing). Blue—in all of its shades—is also a keystone. Washes are simple and vintage-inspired, and are applied to a five-pocket construction. The cyan shades range from deep blue-black to almost white, with a primary centering on lighter hues: pale azure to acid-bleached, and blue neutrals (blue-trals, if you will).
