Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.
The sportive side of Pre-Fall takes its cues from athletics teams’ bold graphics and contrasting colors; these elements are brought in on souvenir jackets or on shirts, adding a pronounced aesthetic kick. There are even embellishments that pay homage to the costumes the figure skater Tonya Harding once wore and, overall, a nineties-era style can be felt.
Finally: Diesel’s range and craftsmanship is on full display in Pre-Fall, with a robust yet detailed product roster. The embellishments are all hyper-detailed and unique. For footwear and accessories, the offer covers all needs, where a small batch approach defines the direction of these collections. The results are interconnected groups where footwear, bags and accessories are all linked.
Bold logos, refined denim and pop colors are the hallmarks. Pre-Fall is Diesel’s answer to the crossover from summer into cooler months: we’ve got you covered.
Pre-Fall 2019
Diesel drops its Pre-Fall 2019 lineups, inspired by a combination of utility wear and athletic kits. Throughout—and between the two influences—a gritty-meets-glossy edge is applied to offer a fresh urban uniform.
Distinctive denim is a major focus (denim comprises the core of Diesel’s product offerings—everything we do stems from denim). Denim and JoggJeans styles span a spectrum of blues, and are designed with clean and refined lines as well as innovative treatments like color-blocking, “dirty-vintage” finishes, ripped-and-repaired distressing and transparent plastic foil applications. Throughout, there are artfully executed vintage washes.
There is a city-street utility vibe that updates classic workwear and military uniforms, but the result is something far more 2019-ready (and far more relaxed). There are unique fabric juxtapositions, detachable elements and multiple zips, all of which mesh together to enhance the attitude. There’s a softened severity in the clothes, too, which further nods to uniforms—and with a palette of bleached whites and icy silvers, the tone of the collection transitions perfectly between hot and cold seasons.
